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ENR > Finance > Look, Feel of Machines Changing As Cat Refines Its Brand - ENR | McGraw-Hill Construction
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| The Caterpillar brand is one of the most familiar in construction but the Peoria, Ill.-based equipment manufacturer thinks it is not strong enough or consistent. To change that, it is launching a new global branding initiative that will change the look and feel of many of its machines.
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Construction Industry, News Articles, Business Conditions & Analysis, Markets, Finance, Costs, Legislation, Government, Management, Labor, Construction Methods, Equipment & Materials, Engineering News-Record (ENR)
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