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Data Runaround Costs Clients

Publication Date: 29-APR-02
Author: Neni Duplancic
Price: $4.95
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Description
If you were to ask people, "What business is McDonald's in?" most would answer with little hesitation that it's in the fast-food business. But though its franchises are, the parent corporation is not. Rather, as Kiyosaki convincingly argues and as McDonald's founder Ray Kroc himself once stated, the company's primary business is real estate. Similarly, if you were to ask executives of ...

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