Even in Downturn, Creative Equipment Merchandising Brings in Big Profits
Keywords: equipment & materials, labor, finance, engineering news-record, government, analysis, ENR, news articles
Full Article Price:
$4.95
Delivery: Immediate Online Access
Publication Date: 19-MAY-03
Format: XML document
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Article Description| Several construction equipment producers experiencing dips in demand have resorted to creative measures in order to boost revenue and spread brand equity. Logo merchandising, common to manufacturers’ promotional budgets for decades, is working its way more and more into the retail side of the business, and the numbers are staggering. |
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