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Firms Experiment With Social Media Before Jumping In

Publication Date: 17-JUN-09
Author: Melissa Traynor
Format: HTML

    
Description:
Hoping to quickly stake out digital territory, some construction industry firms are trying out the newest social media tools. After the initial rush of enthusiasm, they soon realize signing up for everything all at once may not exactly pay off. Eventually they were able to glean from their early experiences a thoughtful approach to these rapidly populating applications.
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